Travel

Bird Passes Lime For the First Time in Monthly Downloads

Sep 13, 2018

BirdLime

Adam Blacker

Sep 13, 2018

VP, Insights

  • Bird passed Lime in monthly U.S. downloads in July for the first time ever. 
  • Motivate's apps have more U.S. downloads May through June than Spin, Skip, Scoot and Jump combined during the same timeframe.
  • Skip has grown monthly U.S. downloads 304% from May to August, a growth rate beating out that of Bird and Lime.

There’s a lot going on in the space of on demand travel. It’s fluid and constantly evolving depending on mode of transportation, local laws, and acquisitions. We all know Uber and Lyft are behemoths when it comes to travel by car but what about scooter and bicycles?

Before we get into the data, here’s a brief rundown of the providers:

Scooter Breakdown

Now into the data:

BirdLime

ScootersBikes

As you can see, Bird and Lime are the top apps when it comes to new U.S. installs. Both received more than two million downloads a piece from May through August. However, Bird might be the more impressive app when you consider that Lime has more modes of transportation offered and is available in more markets. Bird has lagged behind Lime in new downloads ever since coming into the market, but that changed for the first time in July. Additionally, over the past 30 days, Bird averaged 25% more daily active users than Lime.

Even though the companies are in an extreme growth phase, it will be important to see what the coming winter months have in store for active usage and new installs. Warmer climates will no doubt be more lucrative.

Now let’s spin, skip, scoot and jump on over to Motivate:

Motivate Breakdown

Citi Bike and Divvy Bikes made up more than half of all July downloads for Motivate, now owned by Lyft. The acquisition is an interesting move from Lyft given that the market is much more interested in dockless bikes. The benefits of acquiring Motivate do include live permits/contracts with several large cities (who ostensibly view docked bikes as less burdensome) and a wealth of data for future planning.
Scooter RankEven into September, not much is changing in terms of the order of the pack. Scoot is not included in the above image because it ranks so far down and, to be honest, threw off the visual scale of it all. We’re eager to revisit this all in the dead of winter to see how things have progressed.

Adam Blacker

VP, Insights