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    Mobile 101
      Fintech

      Mobile Finance Apps Need To Address Women

      Adam Blacker

      May 04, 2018

      This is the key message communicated via an article in Forbes that highlights the massive opportunity for fina...

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      Entertainment

      Anonymous Feedback Apps Don't Last

      Adam Blacker

      May 02, 2018

      Anonymous feedback apps are not sustainable, never have been. Some never make it to the top of the app stores ...

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      Games

      Facebook Messenger Instant Games Are gaining Traction, Are You Ready?

      Adam Blacker

      May 01, 2018

      After suspending app reviews following the public backlash from the Cambridge Analytica controversy, Marketing...

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      Social Media

      Sometimes Users don't want privacy ー Venmo

      Adam Blacker

      Apr 27, 2018

      Yes, the misuse of users’ personal data is an ethical issue ー it’s objective. But don’t you love “should be pr...

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      Entertainment

      Hulu Just Had Its Best Quarter Ever

      Adam Blacker

      Apr 23, 2018

      Earlier this month, Hulu struck a deal with the National Hockey League to become the official sponsor of the N...

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      Dating

      Get to your app’s wow moment already - The League Case Study

      Adam Blacker

      Apr 19, 2018

      Humans have a shorter attention span than goldfish. No one is going to use your app if it takes them ten minut...

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      Lifestyle

      As States Legalize, New Marijuana Apps Sprout Up

      Adam Blacker

      Apr 19, 2018

      It’s 4:20 somewhere, right? Marijuana has been legalized recreationally in nine states, including Apptopia’s h...

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      Games

      These Are The Games Most Likely To Succeed On Facebook messenger

      Adam Blacker

      Apr 11, 2018

      The race is on. Now that the Facebook Messenger Instant Games platform is open to all game developers, you’re ...

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      Marketing

      The Most Overlooked Kids App Marketing Tactic - Dumb Ways to Die Case Study

      Carissa Lintao

      Apr 03, 2018

      There’s more to marketing a kid's app than throwing money into advertising. The top kid apps actually sneak ma...

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