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      Marketing

      Acquisition Pro is getting an upgrade!

      Adam Blacker

      Jan 16, 2018

      For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...

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      Games

      Top U.S. Game Publishers: Supercell Makes Bank While Niantic Tanks

      Adam Blacker

      Jan 11, 2018

      Supercell generated the most IAP revenue in 2017 in the U.S. across all Games publishers. Clash Royale was res...

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      Entertainment

      ARKit Has Less Than 1,000 Installs

      Adam Blacker

      Jan 03, 2018

      Adoption of ARKit isn’t great as less than 1,000 apps of the 3M+ apps in the App Store have not installed it s...

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      App Economy

      Worldwide 2017 Download Leaders

      Adam Blacker

      Jan 02, 2018

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      Games

      2017 U.S. Download Leaders

      Adam Blacker

      Dec 27, 2017

      People love to know download numbers but I've always stood firm on the ground that active users and user reten...

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      Marketing

      Your App Needs to Pass the 'Grandmother Test'

      Adam Blacker

      Dec 14, 2017

      The original post can be found on my weekly Inc.com column, Uncensored.

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      App Economy

      Top 10 Store Ranks Don't Change Often -- When They Do, New Apps Last An Average ...

      Adam Blacker

      Dec 04, 2017

      We studied the top 10 games and apps (apps means non-games) in Apple’s App Store and Google Play for three mon...

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      Games

      Rovio Says It Spent on User Acquisition, It Did And It Worked... Sorta

      Adam Blacker

      Nov 28, 2017

      Shares of Rovio took a tumble last week due to a loss in profitability. Can’t say we didn’t see this coming. R...

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      Games

      These two publishers drive half of all Arcade Game downloads on the App Store

      Adam Blacker

      Nov 21, 2017

      Hey there, thanks for coming to the blog. If you're interested in this topic but you were hoping for fresher d...

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