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      Health and Fitness

      Ovulation-tracking apps increased IAP revenue by 230% this past year

      Madeline Lenahan

      Dec 18, 2019

      The top free ovulation apps collectively increased in-app purchase (IAP) revenue by about 230% this past year....

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      Fintech

      Insurtech apps grew MAU by nearly 700% in 3 years

      Madeline Lenahan

      Dec 12, 2019

      Over the past three years, the digital-only insurance market has surged on mobile, increasing app downloads by...

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      Commerce

      Walmart beats Amazon's downloads and more Black Friday takeaways

      Adam Blacker

      Dec 02, 2019

      Below are my top takeaways from the holiday shopping weekend. I've defined the Black Friday weekend as Thanksg...

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      Lifestyle

      Ulta Beauty's downloads jump 374%

      Madeline Lenahan

      Nov 21, 2019

      On Monday (11/18), Ulta Beauty’s (NASDAQ:ULTA) app downloads jumped 374% above their daily average of the past...

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      Sales

      How SDK companies use mobile intelligence to grow their business

      Adam Blacker

      Nov 18, 2019

      Software development kits (SDKs) add powerful functionalities to digital platforms, allowing developers to opt...

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      Entertainment

      Disney+ is coming, we have you covered

      Adam Blacker

      Nov 07, 2019

      Apptopia is your go-to source for Disney+ data. Keep your web browser tuned in right here to get the latest.

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      Marketing

      How to Make Better Creatives for In-App Performance Advertising

      Srinivas KC

      Nov 06, 2019

      As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

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      Investing

      What your investment strategy is missing (hint: it's mobile app data)

      Madeline Lenahan

      Nov 04, 2019

      In today’s high-tech world, markets evolve quickly, posing greater risks (and rewards) for investors. While th...

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      Entertainment

      Apple's ARKit after two years

      Jessica Demmer

      Nov 04, 2019

      A little more than two years after the launch of Apple’s ARKit (September 2017), Apptopia recognizes 5,000 app...

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