Marketing

The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Tod...

Srinivas KC

Sep 19, 2019

In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

Marketing

Product Update: Unified markets and more

Adam Blacker

Sep 18, 2019

A few weeks ago, we announced: “Utopia” (Unified Apptopia, get it?). As the release name suggests, it was all ...

Games

Ads, IAP or Both?

Adam Blacker

Sep 03, 2019

This blog is based on a research study which can be downloaded in full here.

Lifestyle

Despite poor ratings, WeWork grows mobile app engagement

Adam Blacker

Aug 28, 2019

I think we can all agree that WeWork is not a tech company - its product is a physical space. Like all compani...

Travel

Airbnb shows strong growth in China

Adam Blacker

Aug 21, 2019

It's expected that Airbnb will be publicly traded, through an IPO or direct listing, within the next two years...

Entertainment

Lite app downloads declining

Adam Blacker

Aug 14, 2019

There’s only so much the biggest apps, like Facebook, can grow as the market becomes saturated. However, there...

Announcement

Product Update: Unified metrics and more

David Katz

Aug 06, 2019

Welcome to Apptopia’s “Utopia” release (Unified Apptopia, get it?) We have done some incredible data gymnastic...

Entertainment

Vivid Seats launches redesigned mobile app and new loyalty program

Adam Blacker

Aug 05, 2019

Vivid Seats operates in the competitive space of event tickets, where these companies need both the chicken an...

Food & Dining

Chipotle boosts engagement with rewards

Adam Blacker

Jul 30, 2019

Chipotle is still living its best life after implementing a new loyalty rewards program in March 2019. Looking...